The SigmaU logo is built around the idea of shared growth and learning. The name reflects its mission of helping “U” succeed by sharing what worked for “us” at Sigma, while also referencing “U” as University. I emphasized clean, geometric letterforms inspired by varsity-style typography commonly found in North American educational culture to anchor the brand in credibility and learning. Two interlocking U shapes, one in Sigma’s cyan blue and one in lime green representing the user, form an abstract “S.” At their intersection, a blended green-blue tone emerges, symbolizing the value created through collaboration and shared progress.