SigmaU Visual Identity & Website
SigmaU is the education and self-development branch of Sigma Promotions, created to empower both the internal team and external clients.
I developed the full visual identity and logo, built the website and training platform, managed video and content creation, and designed landing pages with automated funnels to support course launches.
SigmaU was born at the start of the pandemic, when Sigma Promotions’ core business—branded event products—vanished overnight. Building on the company’s strength in sales team development, CEO Nikki Pett launched SigmaU to share proven strategies with other entrepreneurs.
As Lead Graphic Designer, I created the visual identity, platform design, and launch assets. The brand name reflects its mission: helping U (entrepreneurs) succeed by sharing what worked for Us (Sigma). I emphasized the geometric form of the “U” to symbolize this connection.
The SigmaU brand palette needed to stay connected to the core Sigma Promotions identity. While the promotional marketing division primarily relied on bold cyan blue, for SigmaU I highlighted the bright lime green—bringing forward a more welcoming, approachable, and friendly tone.
SigmaU is the education and self-development division of Sigma Promotions, offering internal training videos for the Sigma team and Certified High Performance Coaching for clients.
I created the SigmaU logo and visual identity, built the SigmaU website and training platform on Kajabi, cut and managed training videos, built nurture sequences and sales funnels for paid group coaching launches.
Delivered:
SigmaU Visual Identity
SigmaU website with Figma & Kajabi
SigmaU web shop with Shopify Lite
Edited educational videos
Created the internal Sigma Training Hub in Kajabi
Helped launching several successful coaching webinars & set up landing pages and marketing funnels
Managed the SigmaU Blog & Social Media Channels
Tools:
Illustrator
Figma
Kajabi
Kajabi email management & funnels
Premiere Pro
Canva