Hi, I’m Andrea.

I’m a brand-focused designer blending creative vision with strategic systems.

Based in Lausanne, I work with companies that want more than aesthetics. They want clarity, alignment, and measurable impact.

About

I’m a multidisciplinary designer with 10+ years of experience in branding, packaging, editorial systems, and building high-converting digital platforms. I specialize in translating complex ideas, data, and business strategy into clear, structured visual communication.

With a background in Industrial Design Engineering and Engineering Management, I approach design as a system — not decoration. I’ve led full brand ecosystems, built scalable template libraries, designed retail packaging for international markets, and created revenue-generating sales tools across print and digital channels.

I think like a designer.
I execute like a project manager.
I measure like a strategist.

How I Work

01 — Clarify the Business Objective

Before designing anything, I ask:
What does success look like? Revenue? Conversion? Internal alignment? Efficiency?

02 — Structure the Information

Most design problems are actually structure problems.
I organize content, hierarchy, messaging, and workflows before visual styling begins.

03 — Design for Use, Not Just for Looks

I create modular systems — templates, brand libraries, reusable layout logic — so teams can work faster without sacrificing consistency.

04 — Measure & Refine

I track what’s possible to track: engagement, sales impact, internal efficiency, time saved. Design should support performance, not just perception.

I don’t “push pixels.” I build systems that scale.

My Impact

I’ve built global brand libraries that centralized assets and reduced inconsistency

I’ve led catalogue systems that generated $100K+ in revenue

I’ve redesigned packaging for 1M+ retail production runs across multiple countries

I’ve implemented AI-powered tools to free design teams from repetitive work

I combine creative direction with operational thinking.

  • "Andrea is an amazing talent. She is a fantastic graphic designer, creative thinker, illustrator, and social media guru. Andrea brings an entrepreneurial spirit to all aspects of her work, forever challenging convention thinking and consistently providing brilliant creative solutions. I highly recommend Andrea!"

    — Mitesh Patel Director, Creative and Design at High Tide Inc.

  • "Andrea has been absolutely owning leading our VIP Day planning to keep things smooth. She showed growth by switching up how the catalogue is designed to allow for easier proofing and speeding up the process all around. She showed incredible ownership by balancing VIP Day planning mastery, catalogue design and still creating absolutely stunning storyboards for our clients. Andrea, you haven’t skipped a beat! Thank you for all that you do!"

    —Nikki Pett CEO of Sigma Promotions

  • "Andrea has not just exceeded my expectations in enhancing my own vision for my website refresh; she continuously came up with solutions, not to problems per se, but enhancement solutions. Andrea also made the whole process one of EASE (one of my core words for 2026 and beyond) and, dare I say, one of enjoyment. So thank you, Andrea, for your commitment, insight, patience and professionalism in delivering a website that beautifully aligns with my vision for Soluman Consultancy and provides a sleek UX for my clients."

    —Lọ́lá Béjidé MBA Leadership & Career Growth Strategist at Soluman Consultancy

Experience

Senior Designer & Marketing Lead

2019-2024

Sigma Promotions

  • - Designing, building and maintaining websites for Sigma Promotions, Virtual Events Swag Bags and SigmaU

    - Designing, building and maintaining the Sigma Web Shop and online stores for clients

    - Creating storyboards, mockups and production files

    - Create custom illustrations

    - Designing banners, signage, tradeshow booth elements and event tents

    - Designing marketing materials (digital and printed), designing product catalogs and self-promotional products

    - Product photo shooting & photo editing

    - Overseeing the Sigma Brand, making sure that all creative projects are in line with our brand guidelines

  • - Leading the Marketing Pod meetings

    - Working on Executive Door Opener Campaigns in co-operation with the Sales team & leadership

    - Creating newsletters, building marketing funnels and creating automated nurture sequences

    - Planning social media content

    - Recording & editing videos for social

    - Creating infographics

    - Daily Instagram Stories posting

    - Creating & analyzing monthly social media reports

    - SEO optimization on all Sigma Promotions websites

    - Creating and analyzing quarterly Google Analytics & Search Console reports

    - Formatting & scheduling blog posts for the Sigma Blog and the SigmaU Blog

    - Organizing in-person and virtual VIP events for our clients

  • - Creating design training videos for mentoring

    - Creating and maintaining the design and marketing playbooks

    - Creating forms and resources for internal coaching sessions

    - Maintaining and extending the Sigma Learning Hub with educational videos from the Sigma Team

Freelance Designer and Illustrator

2017-Present

Andimaginary Creative Co.

  • - Designing visual identities for Canadian & Hungarian companies

    - Creating website designs and WordPress based websites for small businesses

    - Creating marketing collateral (flyers, business cards, brochures) for small businesses

  • - Managing client social media accounts with main focus on Instagram

    - Creating social media design templates

  • - Creating digital illustrations for sale on Creative Market and Adobe Stock

    - Offering illustration services for clients

Package Designer

2016-2017

NII / Sterno Home

  • My packaging concepts got accepted immediately during the first meetings with buyers from Costco US and Costco Canada. Feedbacks were all positive and the company saved valuable time.
    The final packaging design were offered worldwide: Costco US, Costco Canada, Costco UK and Japan.

    Set up photoshoots for holiday catalogues in co-operation with photographer. Planned and bought props, set up the photoshoot in studio environment, retouched photos in Photoshop and created catalogue in InDesign.

  • - Refreshing and modernizing the visual identity of Candle Impressions, the main brand of the company. And work closely with Bed Bath & Beyond, the main buyer of the core Candle Impression items throughout the process.

    - Creating a new look for the Mirage Gold product line.

    - Creating mockups and renderings for presentations

    - Setting up on-site and in-house photo shoots and work closely with the photographer.

    - Product photo editing

    - Creating designs for NII's trade show booth and and Atlanta Gift Show showroom.

Graphic Designer

2013-2014

Wizmet International

  • - Designing packaging (labels, boxes, caddies, gift sets, tags) and product displays, PDQs for bath and body care products. Major clients: Sears, Dollarama, Walmart.

    - Preparing files for standard process printing and spot color printing (using Pantone Matching System)

    - Photo shooting and retouching for product catalogue.

    - Creating mock-ups for product presentations and trade shows.

Contractor Designer

2012-2013

Learning Bird

  • - Developing a consistent design for Learning Bird’s marketing website, online tutoring application, social media pages, blog, newsletter and printed marketing collaterals

    - Producing a design guide book that helped the sales and marketing team

    - Participating in the UI and UX development of the Learning Bird online tutoring application.

    - Co-operating continuously with the web developers and the marketing team. Supplying them with design resources.

Junior Designer
(1 year paid internship)

2011-2012

Walt Disney EMEA

  • - Designing web imagery (icons, thumbnails, adverts) banners for Disney EMEA sites.

    - Experience in designing website content, working in creative teams, developing and using visual / brand guides.

    - Taking design courses and receiving mentorship