FREE WORKBOOK
Stop blending in.Start differentiating.
Most startups are interchangeable. Same language, same promises, same features list. The Startup Brand Differentiator Workbook gives you a structured process to find and articulate what actually makes you different.
THE PROBLEM
Why most startups sound exactly the same
You look at your competitors and somehow end up copying them. Not on purpose — but because it feels safe. You adopt their language, their structure, their tone. And then wonder why nobody can tell you apart.
You default to listing features instead of making a clear strategic claim. Your landing page could belong to any of the 30 other tools in your space.
You avoid making hard positioning decisions because narrowing down feels like leaving money on the table. So you try to be everything — and end up being nothing memorable.
WHAT YOU’LL GET
A structured path to a sharper position
Identify the real tension in your market that you can own
Map the noise your competitors are making — and find the gaps
Make strategic trade-offs that sharpen your positioning
Articulate your differentiator in one clear, compelling sentence
Align your brand, UX, and product around a single strategic thread