Social Media Content Design

for Sigma Promotions

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Sigma Promotions is a promotional marketing agency with more 2000+ served clients including Royal Bank of Canada, Adidas, the Canadian Olympic Committee and Blackbaud.

As graphic designer and marketing pod leader at Sigma, my role included creating all social media content for Sigma’s Instagram, Facebook and LinkedIn.

I oversaw the full social marketing process from content curation to design, scheduling and social media communication. I also reported monthly to the leadership team.

Delivered:

Weekly 3-5 posts for Instagram, Facebook and LinkedIn - including both static and video contents and reels
Sharing daily Instagram stories
Creating design templates for content series
Writing captions
Reporting and analyzing social media analytics
Scheduling content in Later and Loomly

Tools:

Illustrator
Photoshop
Canva
Loomly
Later

Folk + Form Branding

Sigma Newsletter Design