Sigma Promotional Product Catalogues
Sigma Promotions is a promotional marketing agency with more 2000+ served clients including Royal Bank of Canada, Adidas, the Canadian Olympic Committee and Blackbaud.
As Graphic Designer and Marketing Pod Lead at Sigma, I was responsible for writing, designing, and scheduling the agency’s monthly email newsletters, reaching an audience of over 2,000 clients.
Delivered:
Curating content in collaboration with the Sales Team
Designing graphic assets and promotional imagery for each newsletter
Copywriting for each newsletter
Linking to Sigma’s extensive promotional product web shop
Scheduling newsletters
A/B testing newsletter formats
Creating monthly reports for the Sales and Leadership Teams and suggesting content and format improvements
Tools:
Photoshop
Canva
Mailchimp
Mailerlite