Retro Flavor: A Brave Palette & Font Combo
This month’s color + font combination is all about daring choices and unapologetic character. Inspired by vintage canned fish packaging, I created this bold illustration to show how strong colors and typography can transform a simple theme into a striking design statement.
The palette bursts with electric blue, citrus orange, golden yellow, and candy pinks, while the font Bogam brings sharp, geometric confidence that holds its own against the vibrant hues. Together, they create a look that is playful, fearless, and impossible to ignore—perfect for brands that want to be remembered.
Colors:
Electric Blue: #1d1eec
Citrus Orange: #fa5922
Golden Yellow: #f3c53e
Candy Pink: #f6b2fb
Powder Blue: #bde9f2
Fonts That Pair Well with Bogam
Since Bogam is bold, geometric, and a bit playful, it pairs best with fonts that contrast in tone or weight:
Sans-Serif Neutrals (for balance)
Inter → clean, modern, highly legible.
Helvetica Neue / Arial → safe, timeless pairing.
Suisse Int’l → refined, Swiss-style neutrality.
Montserrat (free) → clean, modern and highly versatile.
👉 Best when you want headlines in Bogam and body text that doesn’t compete.
Humanist Sans-Serifs (softer balance)
Gill Sans → rounder, friendlier edge.
Roboto Slab (free) / Noto Sans (free) → warmth + structure.
Avenir → geometric but softer, matches without shouting.
👉 Ideal when brand values lean toward approachability and inclusivity.
Elegant Serifs (for contrast & sophistication)
Playfair Display (free)→ gives a luxury twist to a bold combo.
Georgia → grounded, classic, and web-safe.
Tiempos → contemporary serif with authority.
👉 Great for brands that want to mix quirky boldness + serious credibility.
Playful Companions (for maximalism)
Recoleta → retro vibes that echo Bogam’s spirit.
Pacifico → if leaning into a fun/handmade aesthetic.
Cooper Black → thick, vintage, playful companion.
👉 Works for packaging, posters, or brands targeting fun-loving audiences.
Rule of thumb:
Use Bogam for big impact (headlines, packaging, logos).
Pair with a clean, neutral font for text-heavy areas.
Or, if you want to lean into maximalism, pair it with another bold display font — but limit that to short bursts.
Brand Values This Combo Communicates
Boldness & Confidence –
The high-contrast colors and chunky geometric Bogam font signal a brand that’s not afraid to stand out. Perfect for companies that want to be leaders, not followers.
Playfulness & Creativity –
The citrus tones and candy pink add a fun, quirky edge. This says the brand is energetic, approachable, and imaginative.
Authenticity with a Twist –
Paired with a vintage style illustration this combo creates a nostalgic yet fresh feel— ideal for brands that mix tradition with modern attitude.
Fearlessness & Disruption –
Bright colors like electric blue + orange push against “safe” branding. This fits businesses that challenge norms, from indie food labels to creative agencies.
Community & Openness –
Cheerful, bright palettes tend to invite people in, conveying friendliness and inclusivity.