First of all, congratulation on starting your own business. You rock girl!
It’s an amazing adventure with roller coaster-like combination of coffee infused late night hustle and the proud feeling when your customers give raving feedback on your products.
At this early phase you might think that you can focus on building your brand later, when you have enough _____ (time, money, products, customers – the list of excuses is almost endless).

Truth is, building a brand is like happiness: it’s not a destination, it’s the journey itself. The sooner you start this journey the easier it becomes when your brand strategy really counts. Not to mention, that with a well-defined brand, you’ll be able to attract the right customers, build trust, distinguish yourself from zillion other small businesses in your niche and you’ll never run out of ideas on what to post on Instagram – no, not your dog again in his cute striped jacket.

“Building a Brand is like happiness: it’s not a destination, it’s the journey itself.”

“But how do I build my brand? How does that journey look like?” – you might ask.
The Small Biz Branding Pack gives you the answer. It’s more than just beautiful visuals to upload to your site. I help you utilize your unique strengths and turn your challenges into opportunities to create something truly remarkable.

Project Phases

1. Finding your Style & Voice

In this phase, I interview you to get a better idea about your business, your values, your vision and the customers you want to attract.

As a result, you’ll get the My Style & Voice document that will give you a clear guidance for your visual communication, let it be in print or online.

2. Idea Generation

In this phase, I create 3 initial logo options for you. You’ll have the opportunity to ask for up to 2 revisions before we get to the final logo. We’ll also decide on the colors and alternate logo versions in this phase.

3. Style Guide

In this phase, I finalize the logo and put together a brand style guide for you. This guide documents all the different logo formats, fonts, colors, patterns, textures, icons and additional graphic elements. You’ll also be able to choose from 2 business card layouts.

At the end of this phase you’ll get all the final files in web and print optimized formats along with recommended printers to use for your business cards.


  • Brand Creative Brief
  • Mission Vision Value Document
  • My Voice & Style Document – includes Inspiration Board and words, phrases that set the tone of your brand. Also includes recommendations on how to use your strength in your branding and communication and how to turn your challenges into opportunities.
  • Logo
  • Logo – Watermark version
  • Logo – Alternate version for social media profile images
  • Style Guide with recommended fonts, colors, textures, patterns and icons
  • Color palette with all the color codes (HEX, CMYK, RGB)
  • Business Card design and printer recommendations
  • All final Illustrator, EPS, PNG, PDF and JPEG files
  • Print optimized files – 300dpi, CMYK
  • Web optimized files – 72dpi and 144dpi (retina), sRGB


Small Biz Branding PackIf you only need branding

$ (USD) 750

Per ProjectPaid in 3 $250 instalments.

Any Additional Requests

$ (USD) 50

Per Hour

Working together with Andi I found a great experience. She didn’t only create a very stylish and fresh look/brand for my project but also gave me lots of ideas. She’s very creative, experienced, organized and it was real fun working with her.

Bianka Molnar-VargaFounder of BBTV

Frequently Asked Questions

How long does the project takes?

A branding project can be done in 3-5 weeks, depending on how many other projects I’m working on at the same time. It also depends on how well we can collaborate, how quick you provide feedback and how many extra revisions or services you ask for. We set concrete dates and mile stones at the beginning of the project.

How will I receive the final files?

I will share a OneDrive folder with you. This folder will include all the files you have to review during the project and this is the place where I will upload the final files too. The reason I use cloud storage instead of sending files in email: some of these files can be too big for email attachment. Also, this way I can make sure that you always get the newest versions.
Please note: this folder will be available up until one month after the project has been closed. So you have to make sure to download everything before I remove it from my One Drive.

How will we communicate throughout the project?

The main communication will happen through emails.
The kick-off interview will be done via Skype, phone (only available for Canadian customers) or FaceTime (only available for Apple users) depending on your preference. In urgent cases and for any troubleshooting, I’ll be available on these platforms during business hours: 9:00 am – 5:00 pm (EST).

What is my part in the project?

Throughout the project you’ll receive Client Homework. But not to worry, these won’t be overwhelming, on the contrary! I think they’ll be quite useful for you to get in the flow of the project and really discover your brand. Examples of Client Homework:

  • Collaborating on Pinterest to gather inspiration (not obligatory but recommended)
  • Filling out the “The Past, Present and Future of Your Business” questionnaire.
  • Filling out the “My Ideal Clients” questionnaire.
  • Reviewing logo, color, font options and filling out the feedback cards

How many revisions can I ask for?

You’ll be able to ask for 2 rounds of revisions during the project. This rule helps to keep the timeline and due date. If you feel that you need extra revisions, those will be charged by the hour on my hourly rate ($50 USD / hour) and added to the final bill. In addition those revisions can delay the project significantly.

To avoid extra revisions, I provide you feedback cards which help you to create clear, constructive modification requests without missing any important details.

Can I pay in instalments?

Yes, it’s possible to pay in 3 instalments.

  • The first $250 is due at the beginning of the project after we set the timeline and I wrote the creative brief.
  • The second $250 is due at the beginning of the Style Guide Phase, after you received the final logo file.
  • The third, last $250 is due at the very end, after you received all the files.

Why do I have to pay in advance? Why can't I pay after everything is done?

In my personal experience, paying in advance sets higher expectation, better collaboration and more efficient communication from both the client’s and the designer’s side.

Do you have a refund policy?

Yes, but only during the 1st and 2nd phase of the project. If you are not satisfied during this time, I refund your payments. But due to the nature of digital products, in the 3rd phase after you received your final logo, I can’t provide refunds any more.

By that time, you’ll already recognize if we are a good fit or not so make sure to decide in time.

Can I pay with credit card?

Yes. You’ll receive all invoices through PayPal, where you’ll be able to pay with credit card (Visa, MasterCard, AmEx – accepted cards may vary depending on your location) or directly transfer money from your PayPal account.

Check or cash payments are only available for clients from the Toronto GTA area, where I live.

Have More Questions?

You might have other questions I haven’t answered yet so don’t hesitate to reach out. Simply fill this form and I’ll get back to you in no more than 2 business days.