You’ve just created an awesome blog post. It has everything: helpful content for your ideal customer, reference to your services, a more than inviting call to action to subscribe and a stellar cover image. You’re ready to shout “hey, come and read this, you’ll love it!”
So you log in to your social media profiles in a hurry. You post about your new article everywhere; you even schedule that awesome cover image in Tailwind so it goes out to Pinterest at the right time.
And then… nothing.
No comments, no subscribers, no repins. Nothing.
In an attempt to fix this, you reschedule your pin to other relevant boards, hoping that it will give you more exposure.
A few clicks happen but no more.
PINTEREST IS MY MAIN SOURCE OF SOCIAL MEDIA TRAFFIC TO MY BLOG
Before you give up, I must say: Pinterest works. It’s my most effective way to gain social media traffic to my blog – more effective than Instagram and Facebook together. In this post and the following ones, I’m going to tell you what exactly I did differently than you to achieve this.
- In this post: I’m going to share with you one simple trick that allowed me to multiply the content I can pin for the same blog post, and therefore 10x the exposure I can get.
- In next week’s blog post, I’m going to talk about SEO for Pinterest and how to set up your pins properly for more engagement.
- In my 3rd and last Pinterest article, I’m going to share with you my scheduling process in Tailwind and how to delegate this task to a VA.
Buckle up, it’s going to be an immensely valuable series.
Oh, and did I mention the freebies?
This post also comes with a freebie: 4 Pinterest templates in Canva format that you can use to accelerate the design part of what I’m going to share with you. You get instant access to these templates when you subscribe to the free Brand Builder Library.
THE ONE MISTAKE YOU MAKE WHEN PINNING YOUR BLOG POSTS
How many pins do you share or schedule for one blog post?
You might think, this depends on the content. If a post has many images, you can schedule many pins. If a post has just one image (the blog cover image), then you can schedule that one to all your relevant boards and group boards.
But you forget something!
CREATING MORE PINTEREST CONTENT FOR THE SAME LINK
Your blog post doesn’t need many images in order to create lots of Pinterest content. Pinterest lets you add as many images with the same link, as you want, even if those images are not included in the post itself.
Let’s see this in a helpful comparison:
On the left (method 1), I show you what most bloggers do: they write the blog post and create one featured image (blog post cover image) for it. Then they pin it to all the relevant boards.
On the right (method 2), I show you my process: I create 8 differently styled cover images, share them with the same link to the same amount of boards. See what the numbers show you. You got 8 times more content for the same post.
MAKE THIS PROCESS SUPER SIMPLE WITH TEMPLATES
Now you think: "But it’s insane! How the hell will I make time for this? I have enough on my plate already."
No worries. Creating more images for the same post won’t take you much longer when you use design templates. My process is:
- Opening the templates that I created earlier – about 3 minutes
- Grab a few relevant photos from Unsplash or my favorite stock photographers – about 5-10 minutes
- Brainstorm a few different headlines (I always define more than one headline options when writing my blog posts, so I already have options, I encourage you to do the same) – about 5 minutes
- Fill the templates with the photos and headlines, then export them – about 10 minutes As you can see, the process takes only about 30 minutes and by the end I have 7-9 extra images promoting my blog post.
By the way, this is a perfect task to outsource to a VA.
If you don’t want to create your own templates, you can go to Creative Market and choose from hundreds of template packs, like my BOTANICA Pinterest and Blog Cover Set:
GET READY TO PIN THEM
Now that you made several pin-worthy images for the same blog post, you can go ahead and add them to Pinterest. There are two methods for this:
#1 – Add them on Pinterest
This is the simplest, most manual way. Log in to your Pinterest account and click on red + sign in the upper right corner. Choose “Create Pin” from the drop-down list.
An editor page comes up where you can upload any of the images you created for the blog post (even if it’s not included in the post itself), give it a title, description, choose the boards you want to pin it to and define when the pin goes live.
There’s only one problem with this method: you can choose only one board in the editor. Sometimes pinning to only one board is fine. But most of the time you’ll find that your blog post is relevant for more than one boards. Not to mention the case when you want to add it to group boards.
You can of course go back and start the same process with the same image but for a different board. It’s just a bit too slow this way. I strongly recommend using a Pinterest scheduling app instead.
#2 – Schedule them in a 3rd party Pinterest management app (like Tailwind)
A Pinterest scheduling app is beneficial for many reasons. You get more detailed analytics, smarter timing for your pins, etc.
I use Tailwind because it gives me other amazing ways to benefit from my pins (looping them, sharing them in Tailwind Tribes). I’ll show you my exact process of scheduling my pins in Tailwind in the 3rd post of this series.
ONE BONUS EFFECT FOR THE LONG RUN
Last but not least, there’s one bonus effect in pinning more than just the featured image of your blog post. When you create 5-7 extra images in different styles, with different text, you can test the effectiveness of your design and headlines.
- Which one gets the most repins and clicks? That style maybe pops better than the rest of your images.
- Which headline gets the most repins and clicks? That headline attracts more people, so it helps you write better headlines for your future posts.
After pinning continuously for at least 3 months, go and check your analytics. If you notice that some of your pins did better than the rest, consider why. Is it the style? Is it the text? Is it the topic?
Similarly, check which pins didn’t get much attention. Is there something in common in them? If you notice that it’s the style of the pin that caused the lack of interaction, eliminate that template and test a new one.
TRY IT NOW
It’s time to try this simple trick and multiply your Pinterest content for more exposure.
To help you do this faster, I give you 4 free Pinterest Templates in Canva format so you can create 3 extra promo images for your latest blog post. Go to the free Brand Builder Library or click on the image below to gain instant access to these files.
Join the discussion 2 Comments
Thank you for this post, it makes so much sense to create more versions of the blog image and headlines! Looking forward to the next part of this series. 🙂
Thanks Rachelle, I’m glad I could help and I can’t wait to share the next post with you.