Do you feel intimidated when you open Photoshop or Illustrator? I totally understand you. Believe it or not, but I felt pretty lost 10 years ago when I first came across these key design softwares. True story: while I was studying industrial design engineering, I was more capable in AutoCAD (a mechanical engineer blueprint drawing app) so I made my first logo in AutoCAD and imported it into Illustrator. That’s how much it intimidated me… It took me years in the packaging and brand design industry to master the flagship Adobe apps and today I’m quite comfortable in them. No more frightened bunny moments when a dozen tool panels pops into my face.
Fortunately, today we have so many more options and you can choose to skip Adobe all together. Apps like Canva and PicMonkey turn starting girl bosses into capable designers and I cherish this change.
EVERYONE CAN BE A DESIGNER?
If you aren’t in the graphic design industry, you can skip this section and jump to the next one, with a Canva tutorial for editing social media templates. In this section I want to share some thoughts to fellow designers who often complain that our industry is changing and “today everyone can be a graphic designer”. Here are my thoughts on this:
Every industry changes. It’s like evolution: you can fight against it but most probably you’ll lose. Apps like Canva were rooted from customer needs and we designers should focus on these needs first. You can stop and sink into your self-pity hole or figure out new ways to help people in design.
Yes, maybe you won’t be able to convince everybody to pay for your $1000 + branding services. Maybe your followers wants to learn some basic design steps on their own. Help them, teach them and when their business gets on a higher income level, I bet they will return. Because it’s one thing that an entrepreneur could be a designer, it’s another think that she chooses to be one. Entrepreneurs have enough on their plates and there will always be a time when they want to outsource design tasks. Will day outsource it to someone who keeps all their knowledge for themselves unless paid big bucks for it? Or will day outsource it to a designer who helped them grow through tutorials and easy to use design templates when they were little with empty pockets? I’m sure you know the answer.
CANVA TUTORIAL - HOW TO MATCH SOCIAL MEDIA TEMPLATES TO YOUR BRAND
In this video tutorial I’m going to show you:
- What are Canva templates and where to find them
- How to copy 3rd party Canva templates into your own Canva account
- How to change images quickly
- How to change colors on multiple artboards with just a few clicks
- How to change colors on elements that don't come with built-in color picker tool
- How to edit and format text and add your own fonts (font upload only works in paid Canva accounts)
GRAB YOUR FREEBIES & START PRACTISING
I hope this video made it easier for you to start creating beautiful social media posts in Canva. Don’t forget to grab the free templates I created for you and start practising.