Category

Branding

Everything about branding, finding your voice, presenting your business in a consistent and attractive way and creating a long-lasting customer experience.

What is an animated logo template & how to edit it to match your brand

By Branding, Design, PhotoshopNo Comments

You went to watch a movie with your spouse. The theatre is filled with the rich scent of popcorn and the noise of chatting people and arcade games. You find your room and seats, watch all the trailers – and some annoyingly dumb ads – and then it comes. The logo of the movie studio glides into the center of the screen with heroic music…

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7 characteristics of a bad logo – and how to avoid them

By Branding, DesignNo Comments

In my previous blog post, I shared 5 money-saving options for obtaining a logo for your new business. It was a good start to show you, that no matter where you are in your entrepreneurial journey, you can have a nice logo and visual identity.   However, cheap pre-made logos and logo templates can come with limitations if you don’t purchase them from a trusted…

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10 key branding terms you must know

By BrandingNo Comments

Every industry has its fancy terms, and this is true for branding too.  Experts like to throw words like “positioning” or “brand personality” at us but this doesn’t mean we have to feel intimidated. Actually, these branding terms can be explained in everyday language and this is what I attempt to do in this post.  Not fun enough?…

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10 key elements of a creative brief and why you need it for a successful logo design project

By Branding, Design, FreebiesNo Comments

If you’ve ever worked with a designer or design agency, you might have heard about the “creative brief” document.   Now tell me honestly: did you think that you definitely need that document, or you started questioning your designer. “Is she just trying to overcharge me for something I don’t need?”​ No worries, a creative brief is a legit and important document that you need before every…

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How to interview your customers in order to create better products and services?

By BrandingNo Comments

In my previous post, I showed you how to define your Ideal Customer Avatar (ICA) when you’ve just started your business and you haven’t had any clients yet.  But after a while, you’ll start working with customers and gain real-life insight onto their life, their struggles and dreams. These are invaluable information that you can benefit…

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