The 10 branding terms for every entrepreneur must know

10 key branding terms you must know

By | Branding | No Comments

Every industry has its fancy terms, and this is true for branding too.  Experts like to throw words like “positioning” or “brand personality” at us but this doesn’t mean we have to feel intimidated. Actually, these branding terms can be explained in everyday language and this is what I attempt to do in this post.  Not fun enough?…

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How to create an effective creative brief for your design projects

10 key elements of a creative brief and why you need it for a successful logo design project

By | Branding, Design, Freebies | No Comments

If you’ve ever worked with a designer or design agency, you might have heard about the “creative brief” document.   Now tell me honestly: did you think that you definitely need that document, or you started questioning your designer. “Is she just trying to overcharge me for something I don’t need?”​ No worries, a creative brief is a legit and important document that you need before every…

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How to interview your customers in order to create better offers for them.

How to interview your customers in order to create better products and services?

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In my previous post, I showed you how to define your Ideal Customer Avatar (ICA) when you’ve just started your business and you haven’t had any clients yet.  But after a while, you’ll start working with customers and gain real-life insight onto their life, their struggles and dreams. These are invaluable information that you can benefit…

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