All Posts By

andimaginary

7 characteristics of a bad logo and how to avoid them

7 characteristics of a bad logo – and how to avoid them

By | Branding, Design | No Comments

In my previous blog post, I shared 5 money-saving options for obtaining a logo for your new business. It was a good start to show you, that no matter where you are in your entrepreneurial journey, you can have a nice logo and visual identity.   However, cheap pre-made logos and logo templates can come with limitations if you don’t purchase them from a trusted…

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The 10 branding terms for every entrepreneur must know

10 key branding terms you must know

By | Branding | No Comments

Every industry has its fancy terms, and this is true for branding too.  Experts like to throw words like “positioning” or “brand personality” at us but this doesn’t mean we have to feel intimidated. Actually, these branding terms can be explained in everyday language and this is what I attempt to do in this post.  Not fun enough?…

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How to create an effective creative brief for your design projects

10 key elements of a creative brief and why you need it for a successful logo design project

By | Branding, Design, Freebies | No Comments

If you’ve ever worked with a designer or design agency, you might have heard about the “creative brief” document.   Now tell me honestly: did you think that you definitely need that document, or you started questioning your designer. “Is she just trying to overcharge me for something I don’t need?”​ No worries, a creative brief is a legit and important document that you need before every…

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How to interview your customers in order to create better offers for them.

How to interview your customers in order to create better products and services?

By | Branding | No Comments

In my previous post, I showed you how to define your Ideal Customer Avatar (ICA) when you’ve just started your business and you haven’t had any clients yet.  But after a while, you’ll start working with customers and gain real-life insight onto their life, their struggles and dreams. These are invaluable information that you can benefit…

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I researched 2 awesome free design apps - Canva & Easil - let's see which one is better

Canva vs Easil: which one of these free design apps is the best to create click-worthy content for your brand

By | Branding, Design | No Comments

Ten years ago, your two options for creating visual content for your website were the Pro Tools (like Adobe Illustrator and Photoshop) and the Annoyingly Incompetent Tools (Like using PowerPoint to create website headers. Have you ever done that? It’s really painful). This is not the case today. We have so…

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7 Takeaways on Mindset from the Entrepreneur Experience Conference with Amy Porterfield

Why mindset matters for your entrepreneurial success – My 7 takeaways from the Entrepreneur Experience with Amy Porterfield

By | Inspiration | No Comments

​Two weeks ago I flew to San Diego to attend the Entrepreneurial Experience conference organized by Amy Porterfield. I was prepared for heartwarming inspiration from guest speakers Jasmine Star and Marie Forleo. I was expecting tons of technical tips from Amy  – the queen of online marketing. But I got…

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